Eddy Price - Content


28 May 2019

Australian parents' concerns with kids screen time

Once kids are ready for their own mobile phone, what worries parents when it comes to their children being online? We chatted to some Aussie mums to find out. 

Aussie Mums share their thoughts about kids being online


Almost a quarter (24%) of the Mum's we spoke to said that they see the child's screen-time as a helpful tool for homework, as well as access to educational resources. But as well as understanding the benefits, parents also felt some uncertainty about what content is available online. 

Pam, Mum of 2 from Sydney says "I worry about them being exposed to things that they’re not necessarily looking for. So for example when they’re on YouTube. But I also worry about if I take away that technology, then they don’t get to learn how to use it the way all the other friends are using it".

Pam is not alone  - 92% of Mum's said that they would feel more comfortable with giving their kids more access to screen time if they had more information on the type of learning and educational tools for their child to access online. 

A common concern Mum's had was online safety - "My main worries would be inappropriate content. Not knowing what's on YouTube, not knowing what's on Instagram, and a bit of cyber-bullying too".

Our research shows that 87% of Australian parents would feel more comfortable with supplying their kids with access to their own mobile or tablet if they had visibility into their social media profiles. 

Phones like the FZ One and apps like Family Zone can help parents manage how their kids are spending time online. 

Help keep your kids safe online with Family Zone

We've partnered up with Family Zone to help parents keep track of how their kids are spending their time online. Family Zone is a mobile app that parents can use to control what their children can access online. It's features include:

  • Screen time management
  • Internet content control
  • Managing social media access
  • Tracking your child's device location

All Woolworths Happy Family Mobile plans come with a free 12 month subscription to Family Zone.


Happy Family Mobile Plans

Happy Family Mobile Plans make it easy to keep your family connected – with flexible plans that help protect your kids online>. In short, they’re made to keep everyone happy.

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>Free Family Zone Protect for 1 user, 2 devices is for eligible new and recontracting Woolworths Mobile customers from 21 January 2019 (RRP $1.94 per month). Customer moved to Family Zone Insight at the end of 12 months period (no subscription fee) unless terminated by the subscriber, with option to subscribe to Family Zone Protect at cost at time of subscription. To maintain free Family Zone Protect for the period, the Pre-paid plan must be recharged prior to credit expiry or your Postpaid payments must be kept up to date. Customers will receive a registration email from Family Zone for Family Zone Protect within 48 hours of activating their Woolworths Mobile service.

10GB bonus holiday data is available from 14 Nov 2018 on new and approved applicable plans after every three recharges (Pre-paid) or three months (Postpaid) provided your Pre-paid plan is recharged prior to credit expiry or your Postpaid payments are kept up to date. Maximum of 4 bonus holiday data can be accumulated at any given time.