Eddy Price - Content


19 Apr 2018

How Aussies use their mobile phones


These days it’s hard to imagine life without our mobile phone. Try and think back to the last time you lasted a whole day without even looking at your phone… can’t remember one? You’re not alone. According to the Deloitte Mobile Consumer Survey 2017 - The Australian Cut, 35% of Australians check their phones within 5 minutes of waking up in the morning^. The same survey tells us that 88% of Aussie’s now own a mobile phone.

So what is it about our mobile phones that have us so hooked? Let’s take a look at some of the ways we use our phones to see if we can figure it out.

Social Media

Whether you like to Snapchat your new haircut, Instagram your morning coffee or fill your Facebook feed with the latest and greatest of what’s going on in your life, it’s pretty safe to say that most of us use social media in one form or another.

Checking social media, instant messages and email are the most popular reasons for using our phones, with the largest growth in the 25-44 age segment.^

Streaming TV shows / YouTube / Music

Streaming is a great way to keep ourselves entertained. As long as you’re on the right network with great network coverage, you can stream any time from almost anywhere. And with 43% of consumers regularly exceeding their data limits^, it’s important that you keep track of your data usage.

The Woolworths Mobile Flexi Plans stop downloading when your data limit is reached, so you’ll never have bill shock. You can also top up your data any time using the Woolworths Mobile app.

The Best rated Telco App in Australia*

Health and Fitness

There are a lot of good health and fitness apps out there that help us keep track of everything, from the calories we’ve eaten to how far we’ve walked. Check out one of our favourite fitness apps in our ‘best mobile apps for new year resolutions’ blog post.

Online shopping

A much-loved past time for many of us, online shopping has never been easier than it is now.

Online purchases in Australia increased 25% from 2016-2017^. With features like tap and go available on our phones now, it’s no surprise that our mobile phones are becoming more a part of the shopping process.

Managing everyday life - banking, travel, dining

As with online shopping, managing our finances, travel and dining can be done easily with our trusty smartphones. Roy Morgan research showed that 18.4% of the Australian population travelled by Uber in the 3 month-period leading up to December 2017**. When it comes to banking, the simplicity of managing our finances through a mobile app is a part of everyday life. With just a few taps on our smartphones we can shift our money to where it needs to be. All without ever stepping inside a bricks and mortar bank branch.

Mobile phones are becoming more and more popular as a way to manage flights, with 20% of all Australians (18+) using their mobile phone to check into a flight in a 12 month period, according to Sensis e-Business Report 2017.

Researching our dream travel destinations can be done on our phones while we’re commuting on public transport or in the ad break while watching our favourite TV show. You can even book your flights, accomodation and experiences with the right mobile apps.

Then once you’ve booked your next getaway, order a meal on your phone, kick back and wait for your tasty treat to be delivered right to your door.


Not signed up yet?

Did you know your can link your rewards number to your plan via the app? By linking your Woolworths Rewards card, you'll earn 2 points for every $1 spent on any SIM only or Flexi Plan.

Find out more >

You might also like...

Make the most of your data

Ways to make the most of your data

*Based on the aggregate user rating as at 13 March 2018 for the Woolworths Mobile app in the iOS App store and Google Play store in Australia.