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Eddy Price - Content

Mobile

06 Nov 2017

The Melbourne Cup, held on the first Tuesday of November every year is widely known as ‘the race that stops a nation’.

The race has been part of Australian culture for over 150 years now and we wanted to see if the race that stops a nation also stops Woolworths Mobile users in their tracks.

We looked at Woolworths Mobile SMS rates on 2016 Melbourne Cup day and the results were interesting. We found that users bucked the trend and from 3-4pm SMS usage increased by 19% on the hourly average for earlier that day.

So while the Melbourne Cup may stop us in our tracks, our thumbs are busier than ever. Armed with this knowledge, we thought we’d give you some interesting Melbourne Cup day facts to keep your SMS’ on trend with Australia’s most famous racing day.

10 Melbourne Cup facts:

  1. The first Melbourne Cup was run in 1861. The winner was a horse named Archer – he also won the following year.
  2. Makybe Diva is the only horse to have won the race 3 times. She won in 2003, 2004 and 2005.
  3. Kingston Rule ran the fastest Melbourne Cup in 1990 with a time of 3 minutes and 16.3 seconds. Kingston Rule was sired by American Racing legend, Secretariat.
  4. Bart Cummings has trained the most Melbourne Cup winners with 12 wins (1965, 1966, 1967, 1974, 1975, 1977, 1979, 1990, 1991, 1996, 1999, 2008).
  5. Phar Lap won the Melbourne Cup in 1930
  6. The first female to ride in the race was Maree Lyndon on Argonaut Style in 1987. In 2015, Michelle Payne became the first (and only) female to win the race on Prince Of Penzance.
  7. Horses with the numbers 4 and 12 on their saddlecloth are the most successful with 11 wins each.
  8. The biggest winning length margin is 8 lengths, held by Archer (1862) and Rain Lover (1968)
  9. Fashions on the field was first held in 1962.
  10. Shadow King has made the most attempts to win the race with 6 attempts between 1929 to 1935.

 

Sources:
https://www.timeanddate.com/holidays/australia/melbourne-cup-day
http://www.abc.net.au/news/2012-11-05/every-melbourne-cup-winner-infographic/4353836
https://en.wikipedia.org/wiki/Melbourne_Cup
http://www.races.com.au/melbourne-cup/melbourne-cup-history/facts-and-statistics/

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On any Woolworths Mobile plan get 2 Woolworths Rewards points per $1 spent

‡Offer valid for new and approved Woolworths Flexi Mobile Plan and SIM Only Plan ("Plan") applications made with a registered Woolworths Rewards ("WR") card between 1 Oct 2017 and 31 Dec 2017. Eligible customers will receive two WR points for every dollar spent on their Plan for up to 24 months. Points credited monthly; initial instalment to be credited within 45 days after account activation. Entitlement to WR points will be forfeited if amounts owing under the Plan are in arrears or if customer ceases to be a WR cardholder. Offer not available in TAS. Total phone plan costs include monthly handset payments. Downloads stop when data limit is reached. Data charged in 1KB blocks. Individual customers only. Not to be used in conjunction with any other offer. For more information, visit woolworths.com.au/mobile.